When most people think about branding, HR tends to be the last thing that comes to mind. Instead, they think of popular logos and flashy ad campaigns from companies like: Apple, Redbull, Facebook & Google. These companies all have something else in common, they’ve been voted as some of the best places to work by their employees.

These highly successful companies have invested heavily in building positive internal cultures focused on employee wellness, engagement and growth. The ROI (return on investment) has been exponential.

How the Employee Experience affects the Brand/Profitability

Happy, engaged employees work harder and are less likely to leave, thereby  increasing productivity and decreasing turnover. They give positive reports about their employee experience to their peers,  making it easier to attract good talent. Furthermore, their positive sentiment towards the brand and buy-in to the company’s mission/vision is exuded in interactions with potential clients. This makes it easier to sell the company’s products and services.

Simply put, employees are your company’s most influential brand ambassadors and the HR department is in charge of their brand experience.

How to Improve the Employee Brand Experience

Here are 3 quick tips:

1. Actively collect employee feedback (positive & negative). Make real, visible change

Everyone wants to work somewhere they feel appreciated; where they believe their voice and opinions matter. Engaging with employees through simple surveys and ad hoc discussions; making even the slightest changes to address concerns raised can go a long way in convincing them that “management” cares.

2. Quickly respond to/complete employee requests; don’t keep them waiting

In the digital age, most companies are streamlining core operations to deliver services more efficiently to clients. Likewise, HR managers should identify new methods to streamline their processes to improve service delivery to employees.

3. Help Employees to Develop New/Existing Professional Skills

No-one wants to feel like they’re stuck doing the same thing over and over again. The human brain is wired to crave new experiences. That is one of the fastest ways to lose employee engagement. Enabling employees to develop new/existing skills is a simple way to build engagement and loyalty, while improving productivity. It’s a Win Win!

The EpicHR software has several features to streamline HR management and improve employee engagement. These include: surveys, an employee self-serve portal, succession planning (with skills bank to determine gaps) supervisory notes, one-on-one meetings and many others. Request a free demo today at https://www.epichrms.com/request-a-demo/

Sources: http://money.com/money/5047491/the-100-best-places-to-work-in-2018/
https://www.thebalancecareers.com/hr-building-brand-1917670
https://lifehacker.com/novelty-and-the-brain-why-new-things-make-us-feel-so-g-508983802


Posted in HRM Strategy